Some links on this page may be affiliate or sponsored links. BuyDataHub may earn a commission if you sign up through them, at no extra cost to you. This does not influence our editorial rankings. Read our full affiliate disclosure.
Clay is not a single data source — it is an orchestration layer that lets teams pull data from dozens of underlying providers (including several listed in this directory) into one workflow, using a spreadsheet-like interface with built-in automation and AI-assisted enrichment steps.
This makes Clay a good fit for go-to-market teams that want to combine and waterfall multiple data sources without integrating each provider's API separately.
Best for and not ideal for
Best for
- GTM and RevOps teams combining multiple data sources
- Teams wanting to waterfall providers to maximize match rates
- Workflow automation around enrichment and outreach
Not ideal for
- Teams that only need a single, simple data source
- Buyers looking for a primary raw data provider rather than an orchestration layer
Key features
What it offers
- Spreadsheet-style interface with formulas and automations
- Integrations with dozens of third-party data providers
- AI-assisted enrichment and research steps
- Workflow automation into outreach and CRM tools
Data types
- Business contact data
- Company data
- Enriched/aggregated data
Delivery methods
- Web app
- API
- CRM integration
Pricing
Credit-based subscription plans. Pricing varies by plan and usage.
Pros and cons
Pros
- Combines many providers in one workflow
- Flexible automation and waterfalling
- Popular with modern GTM teams
Cons
- Ultimately depends on the quality of underlying providers it connects to
- Can require setup time to configure workflows well
BuyDataHub Editorial Score
4.3/5 overallIndependent editorial assessment for Clay — not a user-submitted rating. See our methodology.
Scores and rankings reflect independent editorial research, not paid placement. Affiliate relationships, where they exist, do not affect how a provider is scored. Read our full methodology.
Alternatives to Clay
People Data Labs
4.3/5A developer-first data-as-a-service platform providing bulk person and company data via API for enrichment and matching at scale.
Lusha
4.2/5A B2B contact and company data platform used by sales teams to find verified business contact details and firmographic data.
Kaspr
4.0/5A LinkedIn-focused contact enrichment tool that surfaces phone numbers and emails directly from LinkedIn profiles and Sales Navigator.
Frequently asked questions
Does Clay have its own data?
Clay primarily orchestrates data from third-party providers rather than owning a single proprietary dataset, letting teams combine multiple sources in one workflow.